Strategic market analysis
Challenges for manufacturing companies
In today's globalized and dynamic economy, manufacturing companies face numerous challenges. In addition to the high market and competitive pressure due to globalization, a multitude of additional external market drivers have a significant influence on the success of a company. In order to meet increasing customer requirements, it is important for companies to diversify their existing product portfolio and to first identify the strengths, weaknesses and potential of the current product portfolio. A detailed analysis and evaluation of the competitive situation is also essential to successfully position oneself in the market. Based on this data, a specific business case can be developed and the profitability or economic viability of new products or markets can be evaluated.
Our approach
To gain a comprehensive understanding of a market, we use a structured methodology that consists of five fundamental areas of analysis:
- Market analysis: Analysis and evaluation of market volume and derivation of market potential for individual countries, regions and industries
- Technology analysis: Technical evaluation of the product solutions and technologies available on the market
- Competitive analysis: Screening and classification of companies active in the market in terms of portfolio, footprint, growth and references
- Portfolio analysis: Detailed analysis and evaluation of the existing product portfolio based on the essential market/customer requirements
- Environmental analysis: Analysis of the customer structure, the market mechanism, the patent landscape and other legal requirements
Your added value
Through in-depth analysis and clear insights, we enable our clients to identify key market trends and drivers, understand the overall market environment and draw strategic conclusions. Our approach aims to organize products and services in a way that best meets market needs while minimizing the risks of diversification. Based on the results of our market analysis, we help our clients develop a clear strategy for market entry. We also support them in investment and location decisions, the design of sales strategies and the planning of research and development activities.
In summary, Dürr Consulting offers a comprehensive service designed not only to help companies gain a better understanding of markets, but also to provide them with practical tools and strategies for operating successfully in those markets, diversifying their product portfolio and ensuring their long-term competitiveness.
Carl-Benz-Str. 34
74321 Bietigheim-Bissingen
Germany